2009 was the year, when Sukhsinder Singh Shinda released collaborations, which saw him team up with the likes of Gurdass Mann, Jazzy B and Abrar Ul-Haq. Since then the vogue has been for other artist to try and pull of the same winning formula, but very few have had the same level of success that Shinda found, now it’s the turn of Jaz Dhami and Honey Singh, to woo crowds with their high octane collaboration.
It’s been 3 years since Jaz Dhami released his last album, yet his songs have been on playlists ever since, Jaz Dhami is the real deal, he is one of the upcoming UK-based singers who has appealed outside of his core Punjabi Bhangra following, that was something that bands used to do easily, but as the scene has become more niche the appeal to none Panjabi’s has also dwindled.
Jaz Dhami is one who bucks that trend, one of the main reason’s for that has been the way in which Jaz Dhami has announced himself on the scene, at no point has he been suckered into signing songs that are simple lyrically, or ones that rely on just a simple hook that most non singers could sing.
How many up and coming singer’s have the ability to sing a song like “Tere Naal” ? more than you think, but how many dare to dream like the Jaz Dhami camp!!
Now marry that talent with the hottest producer on the Punjabi scene at the moment, Honey Singh, has over the last 3 years changed the scene, whether you like him or not, one thing you can’t deny is that he sell units and appeals globally.
Honey Singh on this track is rapping in Hindi, with his recent foray into Bollywood, this will not be the last time you will hear him rapping in Hindi.
The recent “High Heels” promotion tour was played perfectly with Jaz Dhami hitting his core fan groups and building a bond with them which will last for many years to come, so with that in his back pocket, don’t be surprised to see this enter the mainstream charts.
Jaz Dhami’s team have put down a marker, with this track and by working with Honey Singh, have moved themselves far and beyond just being domestic artists.
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